Mature Market...ERA New Thresholds

ERA Real Estate continues to be committed to provide consumers over 50 years young with personalized and targeted service that only a "relationship brand" like ERA can provide. We understand many different types of people make up the "Mature Market" and their housing needs are not the same for a person who is 55 yrs. of age as they are for a person who is 65.

Your ERA real estate professional now has the benefit of a distinctive and targeted program for the 50+ customer called ERA New Thresholds. These and other marketing materials were developed to speak to you and the many interests and needs that are unique to your real estate needs.

At this point in your life, many exciting opportunities await you. You could be downsizing to a smaller home, or purchasing a vacation or second home. Perhaps, you're interested in an investment property, or maybe more specific types of real estate such as an active adult community or assisted living. Whatever your needs, ERA Real Estate is truly dedicated to providing you with the support, direction and unique attention that you have earned.

The ERA Home Protection Plan®

Choose a house covered by the ERA Home Protection Plan® *. It's your best protection against costly, unexpected repair bills after closing.

The ERA Home Protection Plan is an exclusive ERA® program to protect you against expensive repair or replacement costs when the major working components in your new home break down: water heater...furnace...built-in appliances...electrical wiring...central air conditioning...exposed duct work...interior plumbing system and fixtures. Your protection lasts for a full year from the date of purchase on a previously owned home, with the option to renew.

Homes protected by the ERA Home Protection Plan sell 15% faster on average. As an added bonus, the plan also protects sellers the same way. While your home is on the market, the same major components are covered until the day of sale – or a maximum of 180 days.

So relax. Not only will you have peace of mind regarding unexpected repairs, but you also increase the chances that your home will sell faster at a better value. The ERA Home Protection Plan is another reason why we say, at ERA, "We're Selling Houses."®